Driving awareness across the globe

When UPS designed their new website, they weren’t just creating a new look—they were creating a better tool for their global customer base. But how does one of the largest shipping and logistics providers on the planet break through the noise to get the word out about a worldwide launch?

We were tasked with creating a cohesive messaging strategy that transcended borders and made waves around the world. There was just one, minor catch: we had to implement our global plan on a local budget. The key to efficiency started in the initial production. We worked months in advance, carefully orchestrating one four-day shoot that would capture enough content to cover all corners of the earth. Our success went beyond borders and expanded UPS's global reach even further.