pepsico

wake up with quaker

Expanding a 140-year old legacy brand by elevating into the digital space and beyond.

“Alexa, ask quaker for overnight oats recipes.”

We built one of the first consumer brand skills for the Alexa platform that helps users create delicious, oat-based recipes using nothing but the sound of their voice. And because it was the first in its category, the skill helped position Quaker as an innovation leader.

Learning by chatting

Facebook Messenger gave us the platform to become one of the first brands in the category to create a personalized experience through an intelligent chatbot. Dubbed “OTIS”, the Quaker bot uses artificial intelligence and natural language processing to learn about each individual consumer and serves up recipe suggestions it knows they’ll love.

a site overhaul

A carefully curated content hub gives busy users what they’re looking for, when they’re looking for it—relevant content that’s easy to navigate. By surfacing related content at the user’s entry point, the audience is engaged longer. It’s targeted, bite-sized content that’s shareable and scannable, but encourages users to dig deeper. 

one size doesn’t fit all

Users can favorite content to create a tailored experience. They’ll be able to come back at any time to access the recipes and tips they love. But more importantly, we learn what they’re looking for, so that we can surface up more relevant content that’s tailored to their interests.

FLEXIBLE & MODULar

A templated approach makes for an efficient and cost-effective way to surface new and relevant content. We save on time and effort, an efficiency that allows us to focus more on the content itself. Better content, added more frequently, keeps users coming back for more.

Inspiration at their fingertips

A truly responsive experience for moms and dads who are always go-go-go is non-negotiable. Easy access to recipes, promotions, and favorited content puts Quaker at top-of-mind when meal planning or at the store.

up next

up next 

s50—A new breed of agency

Modernizing our existing dot com to reflect our core values.

time for a refresh