getting ready for prime time

With Prime Day approaching, we knew it was the perfect time for this once iconic brand to make a big re-entrance. Conair needed a new positioning, a fresh identity, and they needed to start meeting customers where they shop most: Amazon. In less than 90 days, we created a differentiating brand destination with a best-in-class shopping experience for over 300 ASINs across 8 product categories.

We knew we had to be authentic, inclusive, and conversational. We tapped into our target’s DIY mentality to empower shoppers to “Be the Pro” and prove that professional results don’t have to break the bank. And by developing a breakthrough look and feel that could span across diverse product categories, we were able to pull it off with one cohesive brand experience that elevated Conair’s product offering in a highly saturated category.