Driving awareness across the globe

When UPS designed its new website, it wasn’t just creating a new look—it was creating a better tool for its global customer base. But how does one of the largest shipping and logistics providers on the planet break through the noise to get the word out about a worldwide launch?

We were tasked with creating a cohesive messaging strategy that transcended borders and made waves around the world. There was just one minor catch: we had to implement our global plan on a local budget. Efficiency started with production planning. We worked months in advance, carefully orchestrating one four-day shoot that would capture enough content to cover all corners of the earth. The campaign expanded UPS’s global reach even further.