Driving traffic in stores and online

Bring Your Own Cup Day had to be big, but we were limited to organic social media and a site takeover—oh, and about a month to pull it off. The entire social strategy was built around cups. Big cups. Weird cups. Really, any cup we could find to get people thinking about what they’d fill up on April 11th. For announcements and cupdates, we launched Slurpee on Snapchat. It was a platform we knew Slurpee fans were active on and a place where we could get creative. For 2015, this was kind of a big deal. Everything else they needed to know lived on the BYOC website, along with all their Slurptastic user-generated content.

On Bring Your Own Cup Day, friends were filling up their cups and sharing the love on social. We were right there with them, responding in real time with a cyber toast.