pepsico
wake up with quaker
Elevating a 140-year-old legacy into the digital space and beyond.
“Alexa, ask Quaker for overnight oats recipes.”
We built one of the first consumer brand skills for Alexa, helping users create delicious, oat-based recipes using only their voice. At a time when voice technology was still emerging, the category-first skill positioned Quaker at the forefront of consumer innovation.
Learning by chatting
Facebook Messenger gave us the platform to become one of the first brands in the category to create a personalized experience through an intelligent chatbot. Dubbed “OTIS,” the Quaker bot uses artificial intelligence and natural language processing to learn about each individual consumer and serves up recipe suggestions it knows they’ll love.
a site overhaul
A carefully curated content hub gives busy users what they’re looking for, when they’re looking for it—relevant content that’s easy to navigate. Surfacing related content at the user’s entry point keeps audiences engaged longer. The content is targeted, bite-sized, shareable, and scannable, while still encouraging users to dig deeper.
one size doesn’t fit all
Users can favorite content to create a tailored experience. They can come back at any time to access the recipes and tips they love. But more importantly, we learn what they’re looking for, so that we can surface more relevant content that’s tailored to their interests.
FLEXIBLE & MODULAR
A templated approach makes for an efficient and cost-effective way to surface new and relevant content. We save time and effort, allowing us to focus more on the content itself. Better content, added more frequently, keeps users coming back for more.
Inspiration at their fingertips
A truly responsive experience for moms and dads who are always go-go-go is non-negotiable. Easy access to recipes, promotions, and favorited content keeps Quaker top of mind while users are meal planning or shopping.
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